01 Website case study / Wellness platform

Dhara Ayurveda

A wellness website that makes therapies, coaching and consultations easier to navigate, with a clear route into booking.

Design decisions

The key decisions behind the Dhara Ayurveda homepage, connecting the design to the needs of its visitors.

Clear service navigation. Distinct paths help visitors find the therapies, coaching or consultations relevant to them.
A personal introduction. Practitioner imagery gives the care a human face and supports the service information.
Connected booking. Service information leads to a booking step visitors can easily find.

The brief

The business need.

Therapies, coaching, consultations, and booking created too many possible first steps for a new client.

The approach

I organized the services into distinct paths, gave each offering a clear place in the content and kept the practitioner central to the visual design.

The outcome

A live wellness website with clear service categories, a personal introduction to the practitioner and booking links connected to the relevant care.

04 The visitor's path

01
Find the relevant kind of care
Distinct service categories help visitors choose where to begin.
02
Understand a service
Service details and practitioner information explain the support available.
03
Continue into booking
Booking links connect that information with a practical next step.