OAOwen Armstrong
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01 Website case study / High-performance coaching

PWR

A custom poker coaching website that presents the offer, establishes coach credibility and guides players toward an application.

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Design decisions

The key decisions behind the PWR homepage, connecting the design to the needs of its visitors.

  1. Clear positioning. The opening message explains the coaching offer and helps players judge whether it fits their goals.
  2. Credibility before commitment. Coach credentials and program details give visitors context before they apply.
  3. A focused application path. A clear call to action connects the program information with the next step.
  • Positioning
  • Visual identity
  • Web design
  • Web development
PWR poker coaching website homepage designed and developed by Owen Armstrong

The brief

The business need.

A premium poker coaching offer needed to establish credibility before asking serious players to apply.

The approach

My approach.

I shaped the positioning, visual identity and page structure around the coaching offer. Coach credentials and program details give players context before the application step.

The outcome

The finished work.

A live coaching website with a consistent visual identity, a clear explanation of the program and a direct application path.

04 The visitor's path

How the PWR website connects interest with action.

  1. 01

    Understand the coaching offer

    The opening content explains the program and who it is designed to help.

  2. 02

    Evaluate the program

    Coach credentials and program details help players make an informed decision.

  3. 03

    Apply for coaching

    A visible application path gives interested players a clear next step.

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