OAOwen Armstrong
Start a project

01 Rough Your business goals become a clear plan for the website.

Scroll

02 Selected work

Selected client work. Built around real business goals.

A selection of my work across coaching, wellness and real estate. Explore the live websites and the decisions behind each project.

04 / PWR

PWR

High-performance coaching

A custom poker coaching website that presents the offer, establishes coach credibility and guides players toward an application.

  1. Clear positioning. The opening message explains the coaching offer and helps players judge whether it fits their goals.
  2. Credibility before commitment. Coach credentials and program details give visitors context before they apply.
  3. A focused application path. A clear call to action connects the program information with the next step.
  • Positioning
  • Visual identity
  • Web design
  • Web development

Read the PWR website case study Visit pwr.builtbyowen.ca

PWR poker coaching website homepage designed and developed by Owen Armstrong

05 / Dhara

Dhara Ayurveda

Wellness platform

A wellness website that makes therapies, coaching and consultations easier to navigate, with a clear route into booking.

  1. Clear service navigation. Distinct paths help visitors find the therapies, coaching or consultations relevant to them.
  2. A personal introduction. Practitioner imagery gives the care a human face and supports the service information.
  3. Connected booking. Service information leads to a booking step visitors can easily find.
  • Service architecture
  • Content structure
  • Web design
  • Booking flow

Read the Dhara Ayurveda website case study Visit dharaayurveda.ca

Dhara Ayurveda wellness services website homepage designed by Owen Armstrong

06 / Island Life

Island Life

Real-estate lead system

A real estate website that pairs Vancouver Island relocation advice with a downloadable guide and a clear inquiry path.

  1. Relevant local guidance. Relocation information answers the questions buyers have while considering a move.
  2. An accessible first step. A free guide lets visitors learn more before they are ready to contact an agent.
  3. A clear inquiry path. Contact options make it easy to move from research to a conversation about the move.
  • Local SEO
  • Relocation strategy
  • Web design
  • Lead generation

Read the Island Life website case study Visit islandliferealtor.ca

Island Life Vancouver Island real estate and relocation website homepage

03 The lab

Experience beyond websites. A broader technical toolkit.

Personal projects in automation, AI and connected hardware keep me solving new problems and bring a wider perspective to client work.

R&D / 01 · Hardware + software

Phone-controlled golf cart

An electric golf cart controlled from a phone, connecting a software interface with real hardware and movement.

R&D / 02 · Automation

Polymarket trading bot

A personal automation project exploring market monitoring, decision rules and programmatic execution.

R&D / 03 · Artificial intelligence

AI agent control centre

A central interface for monitoring tasks, directing AI agents and coordinating work across a shared goal.

R&D / 04 · Marketing systems

AI lead generator

A research workflow that identifies relevant prospects and uses business context to inform tailored outreach.

04 How we work together

A clear plan. A website ready to launch.

Typical websites take one to two weeks once content and requirements are ready. We agree on a realistic schedule for your project before work begins.

  1. 01

    Discover

    We define your goals, audience and priorities, then agree on the scope and price before work begins.

  2. 02

    Gather

    I help organize the content, references and access needed to keep your project moving.

  3. 03

    Design + build

    I design and develop your website together, with clear navigation and layouts that work across devices.

  4. 04

    Review

    You review a working website. I refine the details and check the pages, forms and interactions before launch.

  5. 05

    Launch

    Your website goes live, fully owned by you, with hosting and ongoing support available if you want them.

05 Pricing

Professional work. Straightforward pricing.

Websites fromCAD $1,000

Custom website design and development. Larger sites with booking, events, a CMS or integrations are quoted on scope, agreed upfront.

Typical timeline1–2 weeks

A focused schedule, agreed around your scope, content and availability for feedback.

Optional support~$50/mo

Hosting, maintenance, reasonable edits and technical help after launch. Ongoing costs agreed upfront.

Ownership100% yours

You fully own the finished website and choose how it is managed after launch.

Before we get started

What kinds of projects are a good fit?

I work with businesses, founders and teams that need a professional website, a redesign or a clearer path from visitor to inquiry. Web design and development are my main focus, with custom software and integrations available when your project needs them.

Do you only work with clients in Barrie?

I'm based in Barrie, Ontario, and work with local and remote clients worldwide. You'll work directly with me throughout the project, wherever you're based.

What do I need ready before we start?

Tell me about your business, your audience and what you want the website to achieve. Bring any existing copy, photos, branding or reference sites you have. I'll help identify what's needed and turn it into a clear plan.

Can I update the website myself?

Yes. If you want to manage your own content, we can include a content management system in the scope. We agree on the setup and any ongoing costs before work begins. I can also handle updates through optional support.

Can you host and maintain it afterwards?

Yes. Optional hosting and support are typically CAD $50/month, covering maintenance, reasonable edits and technical help. Any additional CMS, infrastructure or database costs are discussed in advance.

Web design services, pricing and process in detail

06 About

Design judgement. Development experience.

I'm Owen Armstrong, an experienced web designer and developer who brings creative direction and technical execution together.

My client work spans coaching, wellness and real estate, each with different audiences and business goals. I turn those needs into clear content, considered design and websites that make the next step easy to find.

You work directly with me from planning through launch. I make the design decisions, handle the development and explain the tradeoffs, so you always know who is responsible and where the project stands.

Based
Barrie, Ontario. Remote worldwide.
Focus
Strategy, web design, development, launch
Also builds
Custom software, automation, AI systems
After launch
Optional hosting, maintenance and support
Replies
Within two business days

07 Let's talk about your project

Ready for a website that represents you well?

Tell me about your business and what you want to improve. I'll reply personally with the next steps and help you define the right scope.

Call me
Owen Armstrong

Let's talk.

705-241-8604

Call me directly to discuss your website or project.

owenarmstrong08@gmail.com

Tell me about your project

Only your name, email and a short description are required.

Project inquiry details

I'll reply personally within two business days.