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01 Website case study / Real-estate lead system

Island Life

A real estate website that pairs Vancouver Island relocation advice with a downloadable guide and a clear inquiry path.

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Design decisions

The key decisions behind the Island Life homepage, connecting the design to the needs of its visitors.

  1. Relevant local guidance. Relocation information answers the questions buyers have while considering a move.
  2. An accessible first step. A free guide lets visitors learn more before they are ready to contact an agent.
  3. A clear inquiry path. Contact options make it easy to move from research to a conversation about the move.
  • Local SEO
  • Relocation strategy
  • Web design
  • Lead generation
Island Life Vancouver Island real estate and relocation website homepage

The brief

The business need.

Relocating buyers needed trust and useful local context long before they were ready to contact an agent.

The approach

My approach.

I built the page around practical relocation guidance, a downloadable resource and clear contact options, giving buyers useful context before they reach out.

The outcome

The finished work.

A live relocation website that connects local information, a downloadable guide and direct contact with the agent in one focused experience.

04 The visitor's path

How the Island Life website connects interest with action.

  1. 01

    Explore relocation guidance

    Buyers can read practical information about living on Vancouver Island.

  2. 02

    Download the guide

    A free relocation resource supports visitors who are still researching their move.

  3. 03

    Start a conversation

    Clear contact options connect interested buyers with the agent.

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